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✱ Unified Fiscalization by fiskaly

Context

Unified Fiscalization is a next-generation API and customer-facing platform developed by Austrian fintech startup fiskaly. The product consolidates fiscalization processes across multiple European markets—Germany, Austria, Spain, France, and Italy—into a single, unified solution. The platform supports services like fiscal systems setup, monitoring, electronic invoicing, digital receipts, and compliance management, aiming to make fiscal obligations seamless for businesses of all sizes. I led the design of the entire ecosystem — from participation in the API conceptualization and dashboard UX/UI to information architecture and design systems—to build a scalable, user-friendly solution from the ground up.

● Product Designer, 2023 ←→ Now

● Worked closely with product leads, front-end engineers, stakeholders, and dedicated internal teams for each solution.

The Problem

Fiscalization varies widely across countries, making cross-border compliance complex for businesses. The old dashboard was technically outdated, lacking flexibility for different customer systems and not equipped for self-onboarding or upselling additional services.

Users — including POS vendors (e.g., ready2order), large retailers (e.g., Zara, H&M), and individual businesses (e.g., Uber) — struggled with:

● Understanding legal requirements

● Long setup times

● Limited visibility into system states

● Lack of role-based experiences

Process & Key Activities

Research

To build a clear understanding of user needs, product challenges, and market context, we conducted extensive research using both qualitative and quantitative methods. This included in-depth user interviews, behavioral analytics from Clarity and Hotjar, competitive audits, and prototype testing. These activities helped surface patterns in user behavior, uncover usability barriers, and validate assumptions early in the process.

Insights

From the research, we distilled actionable insights that revealed deep pain points and opportunities. Users gravitated toward smart defaults and simplified onboarding, yet struggled with visualizing complex legislative requirements. Internal teams also faced challenges aligning around a cohesive product vision, and there was a strong need for granular permission management to support real-world organizational roles.

Approach

Our design approach combined strategic exploration with hands-on execution. We partnered closely with product leads during discovery to reframe the problem space, restructured the information architecture, and iteratively prototyped solutions for early validation. A modular UI system was developed alongside robust documentation to ensure design consistency, and we collaborated tightly with engineering throughout implementation to support a seamless handoff and scalable delivery.

The Design Solution

Design Philosophy

Minimal, high-context UI to simplify legal and data-heavy content. Flexible architecture to support varied customer types and regulatory contexts. Consistent, intuitive patterns for self-onboarding and upselling.

Highlights

● Modular and scalable design system

● Complete redesign of the unified dashboard

● Role-based views and smart defaults for simplified onboarding

● New advanced IAM system for granular access control

● Redesigned website and product documentation

Outcome & Impact

The new design system and collaborative approach led to noticeable improvements across teams. Internal teams reported faster handoffs and increased development speed, thanks to clear documentation and modular components.

Stakeholders also recognized the value of the scalable, forward-thinking design direction, highlighting its alignment with long-term product strategy and its ability to support future growth with minimal rework.

Reflection

Trust Through Hi-Fi Prototypes

While early-stage wireframes are useful for aligning on structure, presenting a high-fidelity prototype was key to establishing trust with the stakeholders. It demonstrated a strong understanding of their strategy and vision, which opened the door to more meaningful discovery, faster alignment, and greater flexibility as the project evolved.

Be Ready to Adapt

User testing often surfaces unexpected behaviors or edge cases, reinforcing the importance of staying flexible. Being able to quickly pivot and iterate based on real feedback was essential to refining the experience and meeting users where they are.

Deliver with Pragmatism

Effective collaboration requires strategic decision-making — knowing when to advocate for UX principles and when to compromise. Balancing ideal solutions with technical constraints and strategic project priorities was key to maintaining momentum while still delivering meaningful impact.

Designing for Scale

This project reinforced the power of cross-functional collaboration and long-term thinking in UX. Balancing deep technical complexity with intuitive design required deep empathy, adaptability, and clarity. The modular system we built now allows fiskaly to scale its offerings confidently across Europe, proving that thoughtful design can be a strategic growth driver.